How a Rebrand Helped these Accountants Expand Beyond Word-of-Mouth Growth
Creating a brand strategy and identity that communicates accounting expertise and approachablity.
Relax Accounting & Tax had expert service and loyal clients, but their brand no longer matched their credibility or accessible style. They needed an identity that built trust and broadened their reach.
Client
Relax Accounting & Tax
Services
Brand Strategy Identity & Branding Brand Support
The challenge
Go beyond word-of-mouth by creating a brand that balances professionalism with personality; approachable, people-first, and clearly expert.
Their Needs
With a 10+ year reputation for top-tier service and a loyal client base, their brand no longer reflected their credibility or personality. They wanted to appeal to a wider audience while keeping their laid-back style intact.
We needed to combine professionalism and approachability in a way that built awareness and trust. Their approach set them apart, but they needed a brand identity and messaging system that communicated it clearly to prospects across industries. It was critical that the new identity maintained this, because their relaxed way of doing business was their true competitive edge.
Our Solutions
We developed a brand strategy and visual identity rooted in their story: approachable, trustworthy, and candid. Messaging emphasized “expertise without stress,” while the new logo, typography, and palette combined polish with warmth.
A brand strategy rooted in Relax Accounting’s people-first story.
Messaging System Positioned them as approachable experts who simplify the complex.·
Visual Identity A new logo, typography, and color palette balanced polish with warmth, setting them apart from industry norms.
Guidelines & Assets Templates and digital resources ensured consistency across every touchpoint.
Together, these elements gave Relax a clear, confident identity: professional, inviting, and unmistakably “them.”
The rebrand captured who we are and elevated how clients see us. It’s already making a great first impression.
Joe Bartok| CEO &Founder
The Results
The rebrand further strengthened Relax Accounting’s reputation, helping them attract new industries while staying true to their easy going culture. Clients immediately recognized the balance of polish and friendliness, while the team felt proud to share their refreshed materials.
With a confident strategy and identity system in place, they now have the tools to grow and expand their reach.
Work
Our services were selected to be building blocks for great brands.
